Join the Family
Partnering with HoopNation is joining your brand to our family as New Zealand's premier basketball-event brand, trusted by athletes and fans alike. At this exciting time of growth for basketball world wide, you'll capture what HoopNation has been building since 2011, and now as an international brand with deep roots in New Zealand and now into new markets in Asia-Pacific. HoopNation offers unparalleled opportunities for your brand.
- Reach:
- Connect with an audience of over 9000 total attendees including 3000 athletes and thousands of engagements across Instagram, Facebook and YouTube.
- Engagement:
- Build strong relationships with passionate sports fans through on-site activations and digital content.
- Brand Visibility:
- High-profile placements including banners, media coverage, and merchandise.
- Community Impact:
- Align your brand with initiatives that promote fitness, youth development and local economic growth.
Our Audience
- Demographics:
- Both genders, ages 12-55, sports enthusiasts, basketball-focused individuals and their families and their social followers.
- Reach:
- 7+ million impressions and 500,000+ unique audience across our three events annually
- Mindset:
- For our community basketball is more than a hobby—it’s a lifestyle. They are likely to spend several hours a day practicing, watching games, or studying the sport. Highly motivated, competitive, and disciplined, often juggling academic, training, work, family and personal life demands.
Interests
- Fashion:
- Invests in athleisure and basketball apparel, often wearing brands like Nike, Adidas, or Jordan.
- Entertainment:
- Follows basketball highlights, sports podcasts, and YouTube channels featuring training tips and player interviews.
- Gaming:
- Enjoys basketball video games like NBA 2K.
- Social Media:
- Active on Instagram, SnapChat and TikTok, sharing clips of their skills or engaging with the global basketball-community.
Sponsorship Packages
We offer a range of customisable sponsorship opportunities, including:
- Title Sponsor: Naming rights with maximum visibility.
- Activation Zones: Event sponsor-exclusive booths, experiential areas, etc.
- Digital Sponsorships: Banner ads, social media campaigns, livestream branding and more.
We deliver maximum value for our sponsors by working in partnership. Let’s talk about how we can elevate your brand.
